![]() You know me?" - then extol the virtues of the card with their name In this very popular series in the 1970s famous people would stare into the camera and ask, "Do Bic dreamed up a campaign to sell people on the ideaīecoming one of the most repeated slogans of the day.īy the commercials, it wasn't long before "flick my Bic" becameĬampaign was so successful for American Express ("Don't leave home without it") they've employed variations Positioned Lowenbrau as the quality, safe imported beer, the suitableĬheap, disposable lighters were a totally new concept in Tonight - let it be Lowenbrau." These commercials "Tonight is the night, the night is kind of special, ![]() No one noticed that Welles was half-crocked when he filmed the darn things. That authoritative, luxurious voice and the vino flew off the shelves. Welles intoned, "We will sell no wine - before its time" with that was the Miller Light strategy, the most successful product launchįor more than a decade before his death in 1985, Orson Surprise, confound, delight, and entice the viewer This second ad, trick pool player Steve Miserak demonstrates his Joe Sixpack crowd, blue-collar stars like Rodney Dangerfield, Billy Martin,īob Euker, Rosie Grier and other assorted sports and bar room heroes. ![]() Using celebrities in their commercials, people who resonated with the Phrases like, "Tastes Great, Less Filling."Ī grand tradition of stunningly funny advertisements. Quickly built a strong following by using humor in their ads with durable In 1973, Miller Lite was the first of the so-called light beers. The laugh you gotįrom seeing this barely disguised dildo in your friend's bathroom - priceless. Of a can of Ultra Ban 5000 in 1971 - about 69 cents. Many of these video clips were in terrible condition, so it is what itīan Deodorant for men, which came in a vaguely phallicīottle, launched this aggressively phallic product design in 1971. "Flick My Bic" to "Bet 'cha can't eat just one," theseĪre the classic commercials that excited American consumers thirty years The 1970s wasĪ most fertile time for clever ad jingles and unforgettable slogans. Presents some of the greatest ad campaigns of all time.
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